Have you created a Google Ads ad? Want to know the secrets of Google Ads invoices?
You are in the right place.
Billing is one of the most important aspects of its SEA strategy. Google Ads offers many options for paying advertising costs, so it’s easy to get confused.
Today, we’re going to tell you all about Google Ads billing:
- Types of invoicing
- Payment methods
- Invoice information
At the end of this article, Google Ads invoices will no longer hold any secrets for you.
So, let’s get started!
What are Google Ads and how does it work?
- What are Google Ads and how does it work?
- How does Google Ads billing work?
- monthly billing
- Automatic invoicing of costs
- How to pay your Google Ads bill?
- What payment methods are accepted for Google Ads billing?
- 1. Bank Card or Credit Card
- 2. Virtual Card
- 3. Bank Transfer
- 4. Direct Debit
- 5. PayPal
- Anatomy of a Google Ads invoice
- Start your Google Ads campaign!
To understand Google Ads invoices, it is already important to know how it works.
Google Ads is an online advertising platform that allows advertisers to display targeted ads on the Google search engine and its network of partner sites. It allows companies to promote their products or services using relevant keywords to reach their target audience.
With Google Ads, advertisers can set:
- Their advertising budgets
- Their target audience
- Their campaign goals
Google Ads works by allowing advertisers to create advertisements that are targeted and relevant to their audience. The ads are served on the Google search engine and they are displayed to users who perform searches related to the keywords chosen by the advertisers.
Ads are paid on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, depending on the pricing model chosen by the advertiser.
Advertisers can also use advanced targeting options to reach their audience more precisely, such as:
- Targeting by geolocation
- Targeting by language
- Targeting by interest
- Online behavior targeting
Google Ads also offers tracking and analytics tools to track ad performance, including clicks, impressions, conversions, and ad costs.
Advertisers can use this data to optimize their campaigns and improve their return on investment. It’s an effective solution for businesses of all sizes looking to increase their online visibility and drive conversions.
How does Google Ads billing work?
Google Ads billing works in a simple and transparent way for advertisers. Advertising costs are charged based on the advertiser’s chosen pricing model, either cost per click (CPC) or cost per thousand impressions (CPM).
Advertisers can also choose to bid manually or have Google Ads automatically adjust bids based on their campaign goals.
Google Ads monthly billing allows advertisers to pay for their post-run ad costs, at the end of each month. Ads will continue to run even if the advertiser’s account is at zero, until the monthly invoice is issued.
This type of billing is especially useful for advertisers who have larger advertising budgets and want more payment flexibility.
The monthly invoicing process begins with the generation of an invoice at the end of each month, which contains detailed information about:
- Advertising costs incurred
- Impressions generated by ads
Advertisers can view their invoices online at any time and track their advertising spend in real time to better manage their budget. Monthly invoices can be viewed in the Google Ads Billing Center.
Advertisers can set up spending limits to avoid going over their monthly advertising budget. These spending limits may be adjusted at any time based on the advertiser’s needs.
If the advertiser exceeds their spend limit, ads will continue to serve, but the additional amount will be charged the following month. Advertisers can also add additional payment options to their account to avoid interruptions to their ads.
Automatic invoicing of costs
Automatic billing is a payment method offered by Google Ads that allows advertisers to pay their advertising costs based on their daily consumption.
This payment method allows advertisers to pay only for what they actually use and offers greater flexibility than prepaid or monthly billing.
When advertisers opt in to automatic billing, Google Ads automatically bills the advertiser’s advertising costs when they reach a certain amount or at the end of the month.
The amount charged is based on the advertiser’s daily consumption and may vary depending on the clicks and impressions generated by the ads. Advertisers can set a spend threshold to limit their advertising budget.
To use Auto-Billing, advertisers must set up a valid payment method, such as a credit card. Advertisers can also set up email alerts to be notified of spend and payments made. Fees are automatically deducted from the payment method configured by the advertiser.
How to pay your Google Ads bill?
There are several ways to pay a Google Ads invoice depending on the payment options available in your country and your Google Ads account. Here are the steps to pay a Google Ads invoice:
- Access your Google Ads account: Log in to your Google Ads account and go to the billing center.
- Select the invoice to pay: select the invoice you want to pay from the list of available invoices.
- Choose a payment method: Choose the payment method you want to use to pay the bill. Payment options may include credit and debit cards, bank transfers, direct debits and check payments, depending on the options available in your country.
- Enter payment information: Enter the required payment information, such as credit card number or banking information.
- Check information: Check the payment information to make sure it’s correct.
- Confirm payment: confirm that you want to make the payment by clicking the confirmation button.
Once you have made payment, it may take a few days for the transaction to be processed and for the ad fees to be removed from your account. You can check your payment status and account balance in the billing center of your Google Ads account.
It’s important to note that depending on your billing type or payment method, the steps may vary slightly. But let’s take a closer look at the payment possibilities of Google Ads.
What payment methods are accepted for Google Ads billing?
Google Ads accepts different payment methods to pay advertising costs. Available payment options vary by country and currency of the Google Ads account. Here are some of the commonly accepted payment methods:
- Bank Card or Credit Card
Google Ads generally accepts payment by debit or credit card to pay advertising invoices. Commonly accepted credit cards include:
- American Express
Debit cards can also be used if they have a credit card logo and are accepted by Google Ads.
Some banks may charge additional fees for international transactions, so be sure to check with your bank to see if any fees apply.
Debit or credit card payments are usually processed quickly, which means ad costs will be removed from your Google Ads account within days or less.
- Virtual Card
It is possible to use a virtual card, such as those offered by Revoluta or other online banks, to pay your Google Ads bill. Virtual cards are often linked to an existing bank account and can be used to make secure online payments.
- Bank Transfer
It is also possible to pay your Google Ads invoice by bank transfer. To do this, you must first create a bank account in your Google Ads account and verify your company’s billing information.
You will then receive payment instructions by bank transfer to your Google Ads account. It is important to note that payments by bank transfer may take longer to process than payments by credit card or bank card.
It is therefore recommended that you pay your invoice sufficiently in advance to avoid delays in payment processing.
- Direct Debit
Direct debit is a convenient option for paying your Google Ads bill. By choosing this payment method, advertising costs will be automatically debited from your registered bank account or credit card.
To set up direct debit, you must add payment information to your Google Ads account and then enable the direct debit option.
This ensures that your bill is always paid on time and avoids late payments. It is important to regularly check the fees billed to ensure that the amounts charged correspond to the advertising expenditure made.
It is not possible to pay your Google Ads invoice directly with PayPal.
However, it is possible to use PayPal to add funds to your Google Ads account and pay your advertising costs from your Google Ads balance.
To do this, you need to add PayPal as a payment method in your Google Ads account and transfer funds from your PayPal account to your Google Ads account.
Keep in mind that remittances can take a few days to process, so it’s important to plan your payments in advance to avoid late payments.
Anatomy of a Google Ads invoice
A Google Ads invoice contains several important elements that provide information about advertising costs and payments made. Here are the main elements that make up a Google Ads invoice:
- Billing information: This section of the invoice contains basic information, such as the advertiser’s name, billing address, account number and billing period.
- Campaign Details: This section provides information about ad campaigns for which charges were incurred, such as campaign names, cost per click, and impressions.
- Cost Details: This section provides a detailed breakdown of advertising costs, including total amount charged, cost per click, impressions, and other costs associated with the ad campaign.
- Payments made: This section of the invoice shows payments previously made by the advertiser and their processing date.
- Balances: This section of the invoice provides information about the advertiser’s current balance, including the total amount due, payments previously made, and the outstanding balance.
A Google Ads invoice provides a detailed overview of advertising costs incurred, previous payments made, and the advertiser’s current balance. This information is essential to help advertisers understand the costs associated with their advertising campaign and effectively manage their advertising budget.
Start your Google Ads campaign!
We have come to the end of this article on Google Ads invoices. Now you have all the information you need to understand your document.
You know the different types of invoices that are available to you, as well as the different means at your disposal to pay them. You also know the useful elements that appear on your invoice once it has been edited.
You have enough billing information to focus on your advertising campaign. Choose between monthly billing or automatic billing to perfectly match your marketing needs.
You can also ask for expert help to quickly and effectively establish a Google Ads campaign in line with your brand.